Hungry Cows

The following post is a theory by Mr.BADARI KUMAR ALAPATI who is pursuing MBA in MARKETING from CHRIST UNIVERSITY INSTITUTE OF MANAGEMENT.

HUNGRY COWS
 A theory proposed by Badari Kumar Alapati, for the "analysis of franchise location".

Introduction:

When a company wishes to open a franchise, it will consider many factors like:

• Ø  The potential power at the place?
• Ø  The Source from which we get customers?
• Ø  The Competitors.
• Ø  Types of customers.

and so on.....

                                          Whenever, I visit any franchise; I used to do a thorough study of the factors that affect the business due to the location of the franchise, and this thorough study was made as a project. Any business firm before starting a franchise or to improve business (if a franchise is already existed) can use this theory to do an analysis of their franchise location.

Theory:

Assumption:

1.     .  The Hungry Cows Theory consider customers as cows, that are hungry (hungry refers to the need of the customer).
2.        Cows go in various paths on their own, when there is no cowherd to tend them.

Terminology:

S Strength:  Shed of Cows

The source from which, the franchise get customer called shed of cows

Eg. Bus stops, colleges, offices etc., are the sources from which, we get customers.

Figure 1: shed of cows

W  Weakness: Other Gardens

Each competitor is called a garden,  that attracts cows (customers) that are hungry. When cows move in random paths, the gardens along their paths will attract them, hence these are called competitors.

Figure 2: cows grazing gardens

O Opportunity: Path

The path in which, cows move out from the source. This helps any company to know how customers are distributed from the source(shed of cows.) and can consider as an opportunity for the company to focus, on the path through advertisements, offers, decoration etc, to change the cows path to our garden.

Figure 3: Path in which cows move:

T Threats: Circle of Competitor
The strength of the competitor is always a threat to your franchise. Also, the strength of the competitor will be identified by circles(the concept of circles will be explained in coming lines).Hence, the competitor circles are named as threat.
Description of Theory:

Whenever a franchise wants to study about the benefits and its affects on the location, they can use this theory and can go with a few changes required to improve the business. Also this theory helps in measuring the potentiality of a location. The theory is more relevant in analyzing the location of food and coffee outlets.

In general, whenever cows are on roads, without any cowherd to tend to them they will move in random paths and go towards gardens in such way that, few cows will go to the gardens nearby, a few cows will go to the gardens which are fresh, and a few cows will go towards a bigger garden etc. The customer also considers same many factors.like franchise near by, franchise of big brands, franchise with offers etc. before customer into a franchise.
so as a franchise manager, need to possess few competitive advantage features, to make customers to step-in.  




 Advantages of this theory:

1. 1.       To know themselves.
2. 2.       To know/ locate competitors.
3. 3.       To identify customer source.
4. 4.       To know, how customers are distributed from source.
5. 5.       To know the potential of your franchise location.
6. 6.       The strength of your competitor.

How this theory works:

Gardens attract cows that are hungry, in the same way franchises attract customers who are in need. Cows are attracted towards gardens, because of its greenery, because of no fencing around the  garden and even because of garden in the vicinity. So every garden attracts cows in its own way. These attraction around every garden are simply represented as circles around it.

So, every franchise/Store has circles around it. circles are simply a kind of vibrations responsible to bring customers in to your store. 

These invisible circles have strength that makes customers to step in to your store. The strength of the circle depends on  many factors like, highly established brand in the market, less pricing than competitors , franchise located on correct side of lane, huge space for customers to hang around, huge offers, and decoration of franchise.

So, it’s up-to the franchise to know the strength of its franchise to consider the circles of your competitor, to know the paths in which source is distributed, to know where the sources are located. And can improve the strength of the circle, to attract cows by building brand image, adding more offers, improving quality, promotions more at sources of customers, Shifting the location of franchise etc. It’s important to know the problem of your franchise by this theorem and to choose the correct solution for it. 

Copyright ©2011 Badari Kumar Alapati.

Images are not my  own, used under copyrights.

Thanks to my friends Guru, Gaurav, Naveen, Zubin and my mentor :vedha balaji, for helping me to convert idea to theory.

http://www.ultimatemoneyindia.in/2011/06/hungry-cows.html#links

Just Like That....

Aaj humko unki yaad bahut aa rahi hai,

sapne mein bass wo hi nazar aa rahe hai,

dil mein kuch ehsaas hain liye baithe hai,

kash hum unhe ye kahe sake ye sapne sanjoye baithe,

Jis taraf bhi dekho, yeh nazar unko dhoondhti hai,

dil mein armaano ki kashti gote kha rahe hai,

kuch kahena hai unko, kuch sunna hai unse,

par ye duri aaj samahj aa rahe hai,

aaj humko unki yaad bahut aa rahe hai.

-Appu :)

Us Pagli Ladki Ke Bin Jeena

From last few days things are going pretty good in my life... At someplace, somewhere I am finding being in a couple is one of the most amazing experience of a human life... Though I am still not engaged in any relationship... but at times I remember some lines of one of my Best poet whom I admire a lot... Dr. Kumar Vishwas... an amazing personality, with an amazing intellect.

Below are some of the lines of his poem... "Pagli Ladki"

Amawas ki kaali raaton mein dil ka darwaja khulta hai,

Jab dard ki pyaali raaton mein gam ansoon ke sang hote hain,
Jab pichwade ke kamre mein hum nipat akele hote hain,
Jab ghadiyan tik-tik chalti hain, sab sote hain, hum rote hain,
Jab baar baar dohrane se saari yaadein chuk jaati hain,
Jab unch-neech samjhane mein mathe ki nas dukh jaati hain,
Tab ek pagli ladki ke bin jeena gaddari lagta hai,
Aur us pagli ladki ke bin marna bhi bhari lagta hai.

Jab pothe khali hote hain, jab har sawali hote hain,
Jab gazlen raas nahin aatin, afsane gaali hote hain.
Jab baasi feeki dhoop sametein din jaldi dhal jaata hai,
Jab suraj ka laskhar chhat se galiyon mein der se jaata hai,
Jab jaldi ghar jaane ki ichha mann hi mann ghut jaati hai,
Jab college se ghar laane waali pahli bus chhut jaati hai,
Jab beman se khaana khaane par maa gussa ho jaati hai,
Jab lakh mana karne par bhi paaro padhne aa jaati hai,
Jab apna har manchaha kaam koi lachari lagta hai,
Tab ek pagli ladki ke bin jeena gaddari lagta hai,
Aur us pagli ladki ke bin marna bhi bhari lagta hai.

Jab kamre mein sannate ki awaj sunai deti hai,
Jab darpan mein aankhon ke neeche jhai dikhai deti hai,
Jab badki bhabhi kahti hain, kuchh sehat ka bhi dhyan karo,
Kya likhte ho dinbhar, kuchh sapnon ka bhi samman karo,
Jab baba waali baithak mein kuchh rishte waale aate hain,
Jab baba humein bulate hain, hum jaate hain, ghabrate hain,
Jab saari pahne ek ladki ka ek photo laya jaata hai,
Jab bhabhi humein manati hain, photo dikhlaya jaata hai,
Jab saare ghar ka samjhana humko fankari lagta hai,
Tab ek pagli ladki ke bin jeena gaddari lagta hai,
Aur us pagli ladki ke bin marna bhi bhari lagta hai.

Didi kahti hain us pagli ladki ki kuchh aukat nahin,
Uske dil mein bhaiya tere jaise pyare jasbat nahin,
Woh pagli ladki nau din mere liye bhooki rahti hai,
Chup-chup saare vrat karti hai, par mujhse kabhi na kahti hai,
Jo pagli ladki kahti hai, main pyar tumhi se karti hoon,
Lekin mein hoon majboor bahut, amma-baba se darti hoon,
Us pagli ladki par apna kuchh adhikar nahin baba,
Yeh katha-kahani kisse hain, kuchh bhi to saar nahin baba,
Bas us pagli ladki ke sang jeena fulwari lagta hai,
Aur us pagli ladki ke bhin marna bhi bhari lagta hai.

Video Link : http://www.youtube.com/watch?v=nLguUMngR0k

With Love,

Appu :)

Respect Her....

Tomorrow you may get a working woman, but you should marry her with these facts as well.

Here is a girl, who is as much educated as you are; Who is earning almost as much as you do;

One, who has dreams and aspirations just as you have because she is as human as you are;

One, who has never entered the kitchen in her life just like you or your Sister haven't, as she was busy in studies and competing in a system that gives no special concession to girls for their culinary achievements 

One, who has lived and loved her parents; brothers; sisters, almost as much as you do for 20-25 years of her life; 

One, who has bravely agreed to leave behind all that, her home, people who love her, to adopt your home, your family, your ways and even your family ,name 


One, who is somehow expected to be a master-chef from day #1, while you sleep oblivious to her predicament in her new circumstances, environment and that kitchen 

One, who is expected to make the tea, first thing in the morning and cook food at the end of the day, even if she is as tired as you are, maybe more, and yet never ever expected to complain; to be a servant, a cook, a mother, a wife, even if she doesn't want to; and is learning just like you are as to what you want from her; and is clumsy and sloppy at times and knows that you won't like it if she is too demanding, or if she learns faster than you;

One, who has her own set of friends, and that includes boys and  even men at her workplace too, those, who she knows from school days and yet is willing to put all that on the back-burners to avoid your irrational jealousy, unnecessary competition and your inherent insecurities;

Yes, she can drink and dance just as well as you can, but won't, simply Because you won't like it, even though you say otherwise

One, who can be late from work once in a while when deadlines, just like yours, are to be met;

One, who is doing her level best and wants to make this most important, relationship in her entire life a grand success, if you just help her some and trust her;

One, who just wants one thing from you, as you are the only one she knows in your entire house - your unstinted support, your sensitivities and most importantly - your understanding, or love, if you may call it.

But not many guys understand this......

Please appreciate "HER"

I hope you will do

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